Data Collection, User Studies
Driver Navigation Experience User Study
The Problem
Our client, a multinational technology company, approached DataForce in search of a partner to conduct a research study on driver experience for delivery service drivers.
The user study took place in various locations around the United States, focusing on driver experience while using a monitor instead of a phone for driver navigation. During the study, observations on driver interaction were recorded through both moderated digital surveys and videos with an emphasis on improving the overall driver experience.
• • • •The Solution• • • •
Working with our client, a variety of qualified drivers were identified and selected to take part in the study.
- The pre-study gauged the drivers’ openness to having a dashboard screen to replace or enhance the phone used for navigation, tracking packages, and stops.
- The following survey took place in the middle of deliveries, focusing on driver strain, comfort, and usability of the dashboard display.
- The final survey asked similar questions to the second survey, gauging the level of comfort and strain as the user study came to a close.
By taking a collaborative approach, our client was able to gain much-needed insight into the overall driver experience through on-site data-collection services.
DataForce has a global community of over 1,000,000 members from around the globe and linguistic experts in over 250 languages. DataForce is its own platform but can also use client or third-party tools. This way, your data is always under control.