Image Annotation
Enhancing Product Value Through Optical Character Recognition (OCR)
The Challenge
Our client, a rapidly growing multinational e-commerce company, needed support to review the thousands of products being sold on its online platform every day. In order to achieve this, the company needed to quickly build a large team at an offshore location following strict security measures to ensure the safety of the product information.
• • • •The Solution• • • •
Using our global recruitment team, DataForce recruited and vetted over 100 people in one month, rolling out the project gradually while engaging more people.
DataForce redesigned the existing location to fit the strict security requirements by building partitions in existing offices and installing closed-circuit camera systems. DataForce built and continuously trained a workforce dedicated to optical character recognition annotation, focusing on specific characters and their locations. The product of this work plays a crucial role in tasks like scanned document recognition, scene text recognition, and intelligent character recognition (ICR).
With high productivity and quality targets, DataForce built a training framework of continuous training via testing, feedback loops, and specially assigned QA team members. This ensured that our productivity (1,000 images per day) and our quality (85% pass rate) were surpassing customer expectations in just three days. Throughout the project, DataForce worked on over 453,000 images with a team of over 20 onsite annotators.
DataForce has a global community of over 1,000,000 members from around the globe and linguistic experts in over 250 languages. DataForce is its own platform but can also use client or third-party tools. This way, your data is always under control.